MY DNA ® brand is a line of premium formulated products for Naturally Spiral, Wavy, Kinky, Coily and Straight hair types. This line of products does not manipulate the hair’s natural texture, but is designed to hydrate, strengthen, and leave the hair with the style and manageability the consumer desires regardless of the hair’s texture. The entire line began as a custom blend of hydrating Monoi de Tahiti infused plant-based nutrients drenched in essential fatty acids formulated to give maximum moisturization in order to counteract any and all challenges associated with naturally curly, wavy, kinky, straight and coily textures. MY DNA® promotes the beauty of who you really are! Who you naturally are! This is MY DNA® and I Was Born This Way. Every need of the naturally spiral, wavy, kinky, coily or straight hair can be addressed, embraced and enhanced by the products in the MY DNA® product offering.